Someone wrote in:
Hello Die Hipster,
Long time reader, first time writer here…..I would be lying if I said I didn’t enjoy my job in Williamsburg, but I genuinely do not enjoy the shit I have to see every day in going to work and walking back to the train.
The other day I left the office around 2:00 for a late lunch. I was in the mood for a nice NON-VEGAN, CRUELTY-FILLED ROAST BEEF SANDWICH from the corner bodega that is my neighborhood favorite. So I am walking there, I cross the street, and I see some tattooed Megan riding a bicycle-trolley thing up a street while sucking on a purple ice pop like a seven year old. I do a double-take and ask myself if I really just saw what I thought I did. The trolley is an old boardwalk-style cooler, full of zany-flavored popsicles and other quirky frozen treats. The words on the side read “BROOKLYN ICYCLE”
It went by too fast for me to get a picture with my phone, so I did a Google and found their Facebook page.
They sell “vegan and organic” popsicles (I was unaware popsicles could have meat products?? Isn’t it just sugar, water, and flavorings??) by having some 27-year-old funemployed midwestern transplant ride around Williamsburg on a fixie bike.
I’ve seen a lot of shitty things in Williamsburg that attribute to the pussification of this neighborhood, but I think this tops them all.
Yep, just another attempt at Brooklyn branding. These hipster fucks fly in from Kalamazoo to sell popsicles like some kid with a lemonade stand. It’s nice to know how they afford their $2400 a month studios. I’m telling you, just when you think you’ve seen it all - another helium-voiced, cul-de-sac kidult comes out of no where with the next zany New Brooklyn idea. I think I’m gonna compile a list of all the “Brooklyn” branded bullshit that’s come out over the years.